Nuts

I worked on IPC’s market-leading men’s weekly Nuts from the very first brainstorming sessions all the way through an intense period of development, extremely competitive launch period and two years of rapid and regular reinvention – a very challenging but valuable experience.

When we originally started work on the magazine it was planned to be very different (far less reliant on barely clothed pin-ups and aimed at men of a much wider age range) to the form that it was eventually driven to take by the demands of the market and the intensive battle for supremacy on the newsstand. Here is a small selection of the work that I designed for Nuts…