I worked closely with the editor and art team of legendary men’s magazine Loaded for a four month period of reinvention and relaunch, before moving on to design the brand offshoot Loaded Summer Special. Here is a small selection of the work that I designed myself during that period, including some unpublished dummy cover idea mock-ups.
During my spell working for TV Times at Time Inc.UK, I was often drafted for a few weeks to help out with redesign or launch design work on other titles, one being infamous real life weekly Chat. The work shown here includes live and dummy designs produced by myself alongside page layouts created by the Chat art team working to my redesign templates and direction.
I worked on IPC’s market-leading men’s weekly Nuts from the very first brainstorming sessions all the way through an intense period of development, extremely competitive launch period and two years of rapid and regular reinvention – a very challenging but valuable experience.
When we originally started work on the magazine it was planned to be very different (far less reliant on barely clothed pin-ups and aimed at men of a much wider age range) to the form that it was eventually driven to take by the demands of the market and the intensive battle for supremacy on the newsstand. Here is a small selection of the work that I designed for Nuts…
Time Inc. UK redesign work
I carried out redesign and launch design work for a number of different titles while working at Time Inc. UK / IPC Media. Here is a small sample of that work, from TV & Satellite Week, Uncut, TV Easy, and Pick Me Up. I designed these covers – which include two very early unpublished test designs for TV & Satellite Week – and either designed myself or directed the people who produced the page layouts shown here.
EMAP redesign work
While creating dummy ideas for new launches with editorial director Mark Ellen in the special projects department of publisher EMAP Metro, we also worked closely with a number of different brand editors and art teams to help develop new editorial strategies and reinvent the look & feel for Empire, Mixmag, Smash Hits & Kerrang magazines.